Business of Ford Pinto Essay Example | Topics and Well Written Essays - 500 words

Business of Ford Pinto - Essay Example For advocates of utilitarian ethics, an ethical doctrine that states that the decision or course of action that will yield the highest benefit (or utility) is the best and most morally upright, on the other hand, the continued production of Ford Pinto after knowing that it has a major safety flaw is unjustifiable. First looking at the benefit or the utility that Ford, itself, will receive out of releasing Pinto in the market, utilitarians may argue that production of this product knowing that it has a vital defect is itself unjustifiable. There is no good reason why Ford will endanger its reputation to the public. Though they may reap benefits in terms of profit in the short run, still it will not compensate the loss of trust that their risky move will engender. This marred reputation most probably will result in lower sales in the future. In terms of its responsibility to the society, Ford’s move for utilitarians is irresponsible and unacceptable. Though it may have computed the cost that they may incur once there compensate casualties because of their product, still that does not justify the loss of a human life because of their negligence and irresponsibility. In terms of computing financial costs, a human life and moral damages are incomparable to the figures that they released. Ford also know even before the launching of the car that additional parts and equipment might have saved the lives of their customers, yet still, they commenced the production without adding it.